Not sure if the title of the post really describes me because I am kind of shy and awkward in RL, but when it comes to social media, I’m totally obsessed. I recently read this article: 3 Mistakes you’re making online by one of my favorite RL bloggers (in fact y’all should add her to your readers because she is like a Social Media guru and I’ve learned so much from her) and it got me thinking about what my online presence is like. One thing that helps me monitor my presence online (other than googling myself) are google alerts. I’ve had google alerts setup for my SL name for a few years now. In the past year it’s amazing where my name has been popping up and how much the alerts catch which I miss just by searching. It’s a fantastic tool and I think every serious content creator in SL should look into it. It will assist you in keeping abreast of your brand and what people are saying about it.
So now I’m going to get into why I’m rambling about all this. On a daily basis I have about 5 to 10 different designers dropping either items, notecards or IMs on me asking me to blog their items. So much content that at times I don’t even get the opportunity to open it all. So I have started a screening process. I’m sure I’m going to get a lot of flack for actually blogging about this, but this is what I do. When you contact me and I haven’t heard of you before, I google you. I google your brand name, your full SL name and whatever other information you have provided and I look for a few things.
- Do you have an online presence? A blog? A flickr? A place where you share your new releases so I can peruse and see what the quality of your items are before I bother to even open up the box. If you don’t have any online presence at all, it makes me slightly hesitant to blog your brand.
- Is the online presence you have positive or negative? Has someone written negatively about you on another blog? Who was at fault and did you try to resolve the issue?
- Are you over blogged? I know this sounds crazy but if I see 50 other bloggers already blogging the same item that you just dropped on me, I tend to shy away from blogging the item unless I am absolutely and incredibly in love with it. Only because it takes me a lot of time and energy to do one blog post. Also, I figure it’s already getting the attention it deserves, I don’t need to add to the pile.
EDIT: I just wanted to add that I hope what I wrote above does not make it seem like I don’t want to blog smaller or newer content creators. In fact, if you read my review policy you will see I am very open to receiving any content you wish to share with me and I always do my best to blog whatever I can as much as time permits me.
I think it’s really important for content creators to jump on the social media train. At least have a blog for your updates and get on flickr. I believe those are the two places people use most for shopping purposes. An online presence can do a lot for your brand, especially if you are just starting out and want to get noticed. So open up a flickr, start a blog and get those teasers out before you even open up your doors. I guarantee you it will generate buzz about your brand.
So are you ready to start getting social? Fantastic! Take a look at my social media page and see all the different networks I am a part of and how I use them. It may help you in deciding which social platforms will best suit you and your needs.
*Skins: Dutch Touch by Iki Ikarus (4 gorgeous new skins at Dutch Touch)
*Hair: Exile by Kavar Cleanslate (New textures and sexy hair at Exile)
*Clothing: L’Abel by Neferia Abel (New collection to be released May 28th)
*Poses: Exposeur by RubyStarlight Writer
Location: La Perla II – Old Italy (Read Mademoiselle’s blog for more great locations)